My Music video challenges conventions of real media products and those of similar genres as I chose not to use to feature a band performance within my work even though music videos of similar bands to that of the one of whom the music for my music video is by, along with Solemn Sun themselves, rely on the use of the 'band image' to further sell their product. The reasoning behind my decision was the fact that I believed that having a single person lip syncing worked better with the feel of the song along with the meaning I wished to portray. As my video hinted towards one person's struggle with alcoholism, I felt that the use of a single person was more hard hitting for the audience to see in the sense that they can they for a 'connection' with who they are seeing in the video and begin to apply aspects of their lives to what they are viewing. The overlays of nature and water along with cars and traffic reflects the 'inner demons' - the feeling of drowning when dealing with mental illness and addiction (Water), the idea of life passing by too fast and the empty feeling accompanied by feeling that nothing is being achieved in life as well as the idea of the city and 'conventional' life taking control of us all (cars), the longing to return to the earth and be at one with nature - the idea that with addiction becomes an image that there is only one way out, that being the concept of death (nature shots). In all, the intended meaning is rather dark yet when the video is viewed rather than analysed, it can be easy to skip over some of the implications made, also some of them aren't all that clear due to the sequencing and editing on my behalf.
Another way in which I challenge conventions of real media texts, both those in and out of the same genre, is through the use of showing the stimulant/depressant, in this case alcohol, but not showing it in use. I chose not to show it in use as even though 'fake' alcohol would have been used, I don't wish to endorse the use of the substance, although it may be legal for those over the age of 18, as I not only felt it unnecessary to my narrative, I didn't wish to impression those who may watch the video who are under-age. As my audience ranges from 16-24 year olds, I didn't wish to glamorise the use of the legal 'drug' or show it as a solution to life's problems. Even though there was no evidence of a glamorised use of the liquid and the nature of the video is dark and bleak, I wished to avoid all 'positive' associations with alcohol. I also chose not to show the alcohol being consumed as it meant that the shot types that I achieved were more of a POV shot than that of a voyeuristic journey into the person's life, thus allowing for more of a connection to be made between the person's life which is being portrayed in the video and that of the audience member sat viewing the video.
One thing that I have used from studying real media texts is the use of separating the narrative and performance out more clearly by the type of colouration applied. In my case, I have placed the narrative in black and white and the performance in colour. I chose to order it this way around as the performance is a reflection upon the narrative and therefore happening 'in the moment' where as the narrative was a reflection upon a journey taken around the city (London in this case) and therefore a past memory meaning it is less vivid than that of the 'currently' happening performance. Some of the real media texts I have looked at, such as the example from Set It Off above, have chosen to place the narrative in colour whereas the performance is left in black and white - it depends upon the overall message and tone of the music video as to what way around the colouration is best suited.
I used the idea of POV shots with in a music video as some of the real media texts of which I studied, such as the by Passion Pit, by including it with in my video to the extent where almost the whole video has been completed using POV. When it comes to cinematography within a media text, it can be difficult to tell when something has been used or developed. What I mean by this is that the development comes from the context of which the shot is used within along with the way in which it is integrated within the text. In terms of the example pointed out above, I feel as though I have used the conventions of the real media text that I studied. In Passion Pit's video, the journey of the ball is followed by the camera for the majority of the video apart from the beginning and end - this is similar to what I chose to do as I used the first person perspective over the bridge, along the paths, looking out the window of the trains and in other places throughout the video in order to show the journey of the portrayed individual throughout their daily life. Some of the creative decisions I made in regards to cinematography include the use of some second person views again, this is a feature with in the video I used for research.
Studying my music video and reviewing it to a high level of detail, I am unable to find physical evidence of where I have developed the conventions of real media texts. However, I can find multiple times where I have challenged them, such as the dark nature undertones of the video for the audience that it is aimed at. In terms of developing what I have found out through my research it is more a case of looking at the editing that I have done, including the sequencing and the way in which I progress the video through the use of small amount of narrative and a first person view of a journey through life until the end. The overlaying of the performance and a nature/city scene as seen in the top example of the challenges of the conventions was developed from videos I have seen which feature a person signing against a blank background with nothing much else going on. The overlays develop what I have studied and also strengthens the narrative as it shows how the mind is constantly thinking and how there is always background 'noise' and thoughts within the brain, especially in those who suffer from addiction.