Even though this poster is in black and white, it still has the ability to capture and audience. The use of the star image of Lady Gaga upon a poster promoting her music doesn't only make sense but it aids in grabbing attention.
The illuminated highlights also help to gain the attention of passers by/viewers of this poster as it stops the image from becoming flat meaning that there is almost a dimension of 'life' added to the visual.
The poster contains the image used on the album cover for 'Born this Way' - in using the same imagery the audience are able to make a more concrete link between all the elements of both artist and their work. It is a clever idea as not only does it cut down time in terms of producing the items but it is also a stronger idea as when the viewers go to browse their local music store, or iTunes/ other online music source, they are able to recognise the art work of which they had earlier witnessed meaning it makes it easier for them to go and by the advertised product if they were unsure or had forgotten the name of the artist or album.
The illuminated highlights also help to gain the attention of passers by/viewers of this poster as it stops the image from becoming flat meaning that there is almost a dimension of 'life' added to the visual.
The poster contains the image used on the album cover for 'Born this Way' - in using the same imagery the audience are able to make a more concrete link between all the elements of both artist and their work. It is a clever idea as not only does it cut down time in terms of producing the items but it is also a stronger idea as when the viewers go to browse their local music store, or iTunes/ other online music source, they are able to recognise the art work of which they had earlier witnessed meaning it makes it easier for them to go and by the advertised product if they were unsure or had forgotten the name of the artist or album.