*(The genre is Electro Rock/Pop)
This music video focuses mainly on lip syncing and showing off of the life style of 'the rich and famous'. As the focus is on the lip syncing and not the production behind the music, only 2 out of the 4 band members are shown, this is because those are the two who do the vocals. In terms of the setting, they are in what looks to be a club, this is where you would find music of that genre being played. If the whole band were to be shown then there probably would have been some mixing decks in the background due to the composition of the song.
Lights have been heavily used to embellish the performance as if it was just the singers and the party scene then it would have been fairly uninteresting to watch, but as the lights and colours were added, this has helped to engage the audience interest. The lights and colours reflect both the genre of the song (electro pop) but also the scene that they are in, as it is a party/club sequence, the lights help to portray that all the more.
From what I can tell, on a technical note, the lip syncing appears to be in the majority on time but in some places throughout the video it appears to be off and in some places it stops where it looks as though it should continue, this being at 0.17 - 0.18. This may have however been a creative decision made by the producer, but to me as the audience, it feels as though there should have been lip-syncing at that moment as through out the whole video when the singers are shown, they are shown miming.
As the video just focuses on the duo the audience is lead to believe that the lifestyle of an electro pop band is one of partying and women. Because the audience is being fed this idea, many may start to wish to be able to follow in Breathe Carolina's footsteps and party when ever they can. As there isn't any instruments shown or any instruments as such in the actual music itself, there has to be a focus on something else. In a music video for a band who play the drums and guitar for instance, it is easy to choose to showcase of the instruments in-between narrative and other performance in the video, however with a band such as Breathe Carolina, other decisions had to be made as to what it was that could be show cased and shown in-between the lip sync.
This music video focuses mainly on lip syncing and showing off of the life style of 'the rich and famous'. As the focus is on the lip syncing and not the production behind the music, only 2 out of the 4 band members are shown, this is because those are the two who do the vocals. In terms of the setting, they are in what looks to be a club, this is where you would find music of that genre being played. If the whole band were to be shown then there probably would have been some mixing decks in the background due to the composition of the song.
Lights have been heavily used to embellish the performance as if it was just the singers and the party scene then it would have been fairly uninteresting to watch, but as the lights and colours were added, this has helped to engage the audience interest. The lights and colours reflect both the genre of the song (electro pop) but also the scene that they are in, as it is a party/club sequence, the lights help to portray that all the more.
From what I can tell, on a technical note, the lip syncing appears to be in the majority on time but in some places throughout the video it appears to be off and in some places it stops where it looks as though it should continue, this being at 0.17 - 0.18. This may have however been a creative decision made by the producer, but to me as the audience, it feels as though there should have been lip-syncing at that moment as through out the whole video when the singers are shown, they are shown miming.
As the video just focuses on the duo the audience is lead to believe that the lifestyle of an electro pop band is one of partying and women. Because the audience is being fed this idea, many may start to wish to be able to follow in Breathe Carolina's footsteps and party when ever they can. As there isn't any instruments shown or any instruments as such in the actual music itself, there has to be a focus on something else. In a music video for a band who play the drums and guitar for instance, it is easy to choose to showcase of the instruments in-between narrative and other performance in the video, however with a band such as Breathe Carolina, other decisions had to be made as to what it was that could be show cased and shown in-between the lip sync.