The performance in this video is done mainly by the male dancer shown above and Ed Sheeran only appears during the middle of the song when he rolls past in a car. This lets the audience know that this is an Ed Sheeran video and gives them the star cameo that they wish to see.
In terms of the cinematography, the camera is constantly moving in order to follow the dancer through the scenes. Sometimes the dancer is cut off part of the frame, this makes the video even more interesting as if it were to be framed perfectly throughout, the whole video would become fairly similar and will seem predictable from then on in.
As the song progresses, there is some lyric video matches which follows the theory of Andrew Goodwin. As the dancer goes from scene to scene, he goes past what I assume to be gin which matches with the lyrics "bring a lemon and a bottle of gin" and as he approaches the house with the dancing lady the lyric to video match occurs around the time it says "We drink away the days with a take-away pizza" and "I'd rather put on a film with you and sit on the couch". This helps the audience to relate the video directly back to the song as it gives them a visual indicator of the lyrics, sometimes it is best to be literal in music videos rather than metaphorical. The product placement of the beats headphones relates the the fact that Ed Sheeran released a demo for the song for a commercial for "Beats" by Dr Dre in may 2014.
The narrative/performance of the video is the story of Ed's life, how he rose from nothing and became a household name, the song however is about being cheated on by his previous girlfriend.
In terms of the cinematography, the camera is constantly moving in order to follow the dancer through the scenes. Sometimes the dancer is cut off part of the frame, this makes the video even more interesting as if it were to be framed perfectly throughout, the whole video would become fairly similar and will seem predictable from then on in.
As the song progresses, there is some lyric video matches which follows the theory of Andrew Goodwin. As the dancer goes from scene to scene, he goes past what I assume to be gin which matches with the lyrics "bring a lemon and a bottle of gin" and as he approaches the house with the dancing lady the lyric to video match occurs around the time it says "We drink away the days with a take-away pizza" and "I'd rather put on a film with you and sit on the couch". This helps the audience to relate the video directly back to the song as it gives them a visual indicator of the lyrics, sometimes it is best to be literal in music videos rather than metaphorical. The product placement of the beats headphones relates the the fact that Ed Sheeran released a demo for the song for a commercial for "Beats" by Dr Dre in may 2014.
The narrative/performance of the video is the story of Ed's life, how he rose from nothing and became a household name, the song however is about being cheated on by his previous girlfriend.