This video relates to the male audience as the narrative follows the story of a man going after a woman and trying many different things in order to win her over and ultimately failing to do so by the end of the video.This appeals to the male audience as they may have first hand experience of lusting after a woman but being shot down in the end. The predominant audience of Marianas Trench are female and the target audience of the video is both men and women. The reason that the love/lust narrative has been chosen was because it was a hook that men could relate to and the main female character adds the element of 'sex sells' in the video due to the way she is dressed and the way she acts. In doing this, the band is able to draw in more of a male audience than they may have had before hand but they have still managed to keep their previous audience members and didn't alienate the female audience in the process. The female audience is kept on side by the use of the majority of the screen time being placed on Joshua Ramsey, the lead singer of the band. There is scope for all genders to relate to this video, whether that be them being in Joshua's position or that of the woman's and as the main cohort of the band's audience are those aged 15-21, the story line is relate able to those young and in love.
There is intertextuality seen with in the video with it being a parody of previous music videos and films. There is a link to Grease the film with the diner shots and when the Egyptian part of the narrative is shown, that is a reference to Michael Jackson's music video 'Remember the Time'. There is also a link made to PeterPan when the girl is held captive on the boat.
There is intertextuality seen with in the video with it being a parody of previous music videos and films. There is a link to Grease the film with the diner shots and when the Egyptian part of the narrative is shown, that is a reference to Michael Jackson's music video 'Remember the Time'. There is also a link made to PeterPan when the girl is held captive on the boat.