The Blackout are a post-hardcore rock band
Audience Profile -
Male
18-25
White American
Middle/Working class
In terms of age, the "Previously....." at the start of the video relates to reality tv shows such as Jersey Shore and Geordie Shore. This links into the age of the audience as there is a shared demographic between the target audience of the reality shows and the age of the type of people who would listen to this genre of music. This is an example of intertextuality.
Audience Profile -
Male
18-25
White American
Middle/Working class
In terms of age, the "Previously....." at the start of the video relates to reality tv shows such as Jersey Shore and Geordie Shore. This links into the age of the audience as there is a shared demographic between the target audience of the reality shows and the age of the type of people who would listen to this genre of music. This is an example of intertextuality.
Looking at the genre of the target audience, what aspects of the video aims it at the male population is the representation of 'Lads' having fun together. It is mainly all male actors in the video, with a few women briefly shown at the start. It represents what men aged 18-25 may see as a good time, going out on holiday and enjoying themselves amongst their friends.
Both the video for 'Running Scared' (as seen above) and 'Start the Party' were filmed in Ibiza, these songs were both off the album 'Start the Party'. This ties the album together not only through the sound of the songs but also how the music videos have been made/where they have been made. As they were filmed on a party island, it appeals and relates the the young adult/late teen target audience that they have. Those who are old enough to experience the party island of Ibiza or similar places, know what it is like being there and those who aren't quite old enough yet may have a wish to go there and have fun with their friends as shown in the videos. The audience either begins to relate to the band and the activities they get up to, or they begin to aspire to have the lifestyle which is portrayed in the video. The fact it is filmed in Ibiza, a popular holiday destination for young people, shows how the band just like the audience in the sense that they don't go to fancy incredibly expensive places that are out of the reach of the ordinary man, but that they chose to go to places of which are in reach of their audience.