This video is set in a church where both the narrative and performance become one. The setting relates to the lyrics and meaning of the song, the lyrics being 'see the light' which most people who say they see the light are religious and in terms of the meaning of the song, it is about someone battling their own demons. This is conveyed through the use of the white and black costumes. The white conveys purity where as the black suggests the demons. This contrast also sits with the music itself and the contrast between the dark sounding verses and the happier sounding chorus. In the end of the video, the demons are over come and the 'worry' is lifted, this shows the audience that any battle they may be going through, they can win if they just confront what it is that is stopping them even if that is themselves.
As the performance is mixed in with the narrative, there is a main focus on the lead singer with the band appearing in the background for the most part apart from when there is the shots of the band playing. The focus on the lead singer helps the audience to relate to him more as the story of the battle is about him as seen by the conflict between his black and white self. As we are brought through the song with him, a connection is made and relations to the audiences own lives can be made and they begin to see that even if a bands lifestyle may appear perfect, they still have their own demons to battle and issues to face.
There is an element of dance in the video which is an ideology related to the pop side of the music, dance routines are commonly seen in videos of the works of people such as Katy Perry or Lady Gaga who are heavily involved with the pop scene. The side of rebellion and conflict with oneself is the reflection of the punk side of the music as going back to the origins of punk, it was all about going against the restrictions of life and breaking out of the mold.
Lead singer Cody Carson said "This song very much embodies duality in the actual characteristics of the music itself, and knowing that this was going to be the first single and that the album is called Duality, we wanted to really drive that point home. So that explains the 'good Cody' and 'bad Cody,' the light side of the crowd and the dark side of the crowd, as well as the contrasting moods in the verses and choruses." and mentioned how they came up with the idea for the music video whilst they were in the studio recording.
As the performance is mixed in with the narrative, there is a main focus on the lead singer with the band appearing in the background for the most part apart from when there is the shots of the band playing. The focus on the lead singer helps the audience to relate to him more as the story of the battle is about him as seen by the conflict between his black and white self. As we are brought through the song with him, a connection is made and relations to the audiences own lives can be made and they begin to see that even if a bands lifestyle may appear perfect, they still have their own demons to battle and issues to face.
There is an element of dance in the video which is an ideology related to the pop side of the music, dance routines are commonly seen in videos of the works of people such as Katy Perry or Lady Gaga who are heavily involved with the pop scene. The side of rebellion and conflict with oneself is the reflection of the punk side of the music as going back to the origins of punk, it was all about going against the restrictions of life and breaking out of the mold.
Lead singer Cody Carson said "This song very much embodies duality in the actual characteristics of the music itself, and knowing that this was going to be the first single and that the album is called Duality, we wanted to really drive that point home. So that explains the 'good Cody' and 'bad Cody,' the light side of the crowd and the dark side of the crowd, as well as the contrasting moods in the verses and choruses." and mentioned how they came up with the idea for the music video whilst they were in the studio recording.