As the song builds in progression so does the music video, the editing and camera movement becomes all the more frantic with the destruction of the warehouse setting getting all the more intense. This reflects the sound of the band and their metalcore music as destruction and rebellion is associated with this genre of music. The room is dark and the lighting in places is fairly dull, this again reflects the dark nature of the music. This therefore appeals to their audience as they are unlikely to wish to be seeing a colourful happy video where everything is fine and all stays pristine and neat as that isn't why the idolise that genre of music (hard/metalcore). The audience looks to see a video in which reflects the genre and the angst behind it, if they wanted to see something else, they would listen to another genre of music.
The camera movement becomes very frantic when the band are being focused on and the camera also follows the movement of the band in places such as when they are head banging, another element that is heavily related back to the metalcore genre. When the window and shutters are focused on however, the camera becomes almost stationary with a slight element of hand held camera action happening as there is a slight wobble in the shot.
Just like in many other music videos, 180 tracking/panning is used on the instruments as a way of showing them off. Even though there is the majority of the screen time spent on the lead singer, again just like many other music videos of all genres, there is even time spent throughout the video on the other instruments. This gives the audience an opportunity to see which band member they feel they relate to most/what instrument they may aspire to learn. The pace at which these cuts are made between the band varies to the tempo at which the music is, the faster the music, the shorter the duration of the shot and the quicker the cut.
There is a sense of voyeuristic elements when the camera is positioned behind the window, the audience is made to feel as though they are there watching.
The camera movement becomes very frantic when the band are being focused on and the camera also follows the movement of the band in places such as when they are head banging, another element that is heavily related back to the metalcore genre. When the window and shutters are focused on however, the camera becomes almost stationary with a slight element of hand held camera action happening as there is a slight wobble in the shot.
Just like in many other music videos, 180 tracking/panning is used on the instruments as a way of showing them off. Even though there is the majority of the screen time spent on the lead singer, again just like many other music videos of all genres, there is even time spent throughout the video on the other instruments. This gives the audience an opportunity to see which band member they feel they relate to most/what instrument they may aspire to learn. The pace at which these cuts are made between the band varies to the tempo at which the music is, the faster the music, the shorter the duration of the shot and the quicker the cut.
There is a sense of voyeuristic elements when the camera is positioned behind the window, the audience is made to feel as though they are there watching.