The target audience of P!nk's "Raise Your Glass" music video is women aged between 16-25.
The dis-juncture in the video between the skate scene, bull fighting scene, 1940s women and many other scenes conveys across the message that you can do anything you wish with your life. Just because you are a woman it doesn't mean you have to conform to stereotypical women's roles. The video also shows that it is okay to be that stereotypical feminine woman (dance sequence), as long as you are living life as your own then P!nk will raise her glass to that.
The dis-juncture in the video between the skate scene, bull fighting scene, 1940s women and many other scenes conveys across the message that you can do anything you wish with your life. Just because you are a woman it doesn't mean you have to conform to stereotypical women's roles. The video also shows that it is okay to be that stereotypical feminine woman (dance sequence), as long as you are living life as your own then P!nk will raise her glass to that.
Due to the overall message, the audience of 16-25 women feel empowered and can begin to see how there is acceptance in being who you are if you challenge the 'norm' and milk women rather than cows. As P!nk has the opportunity to reach a large audience through her music and therefore her videos would generate a lot of views, she has the ability to spread a message through these means. Controversial sequences add to the view count on videos as it would be these sequences that get picked up upon by the media and get press attention. This adds to the views and in turn adds to the wider accesiblity of the video. This has happened with videos recently such as Miley Cyrus' 'Wrecking Ball' and Nicki Minaj's 'Anaconda' video.