Throughout the video the name of song is included multiple times, thus getting across the message that the band want to portray with their song. Along with the title of he song, there is also positive messages shown within the video such as 'Change is Possible', this appeals to the audience as Seabird are a Christian Alternative/Indie Rock band who have a largely Christian audience.
The colours chosen are warming but fluctuate between oranges and slight tints of blue. When the band is shown in the launderette the colouration becomes almost a monochrome orange, this conveys the message of hope and warmth and suggests to the audience that the band is there to help them.
The location shows that they are just average people who can be seen in average people's places such as the launderette. This makes them easier to relate to as an audience member. As the band is a Christian band and has a majority following of Christian people, there is no sinful imagery such as drink or drugs that you might find in a video made for another alternative rock band, they are very mindful of their audience and the message that they wish to convey.
The colours chosen are warming but fluctuate between oranges and slight tints of blue. When the band is shown in the launderette the colouration becomes almost a monochrome orange, this conveys the message of hope and warmth and suggests to the audience that the band is there to help them.
The location shows that they are just average people who can be seen in average people's places such as the launderette. This makes them easier to relate to as an audience member. As the band is a Christian band and has a majority following of Christian people, there is no sinful imagery such as drink or drugs that you might find in a video made for another alternative rock band, they are very mindful of their audience and the message that they wish to convey.