Narrative
The narrative in this video is simple yet effective. The people shown in the video appear as your normal everyday people enjoying their lives, this is something that the audience can easily achieve as they don't need to get on a plane or spend a lot of money to gain the sense of joy shown in the video, all they have to do is spend time with the people they love and cherish the most. The urban setting also makes it all the more easier for the audience to relate to what is being shown.
There is lyric representation in the video through both the use of props and the use of words on paper which is more literal. The props used that link to the lyrics is when it says ''Raise you glasses'' at which point two of the actors clink wine bottles.
The hand held shots used throughout gives off the impression that this is a video made by one of the 'friends' as the instability that is lost through not using a tripod gives off a home made edge to the video. As there is only slight movement in the camera that emphasises the point.
The narrative type used is on flowing and follows one story line.
The monologue at the beginning of the song was performed by the front man of the band Brian Dales and was aimed towards the audience to inspire them to believe in something, it's dedicated to the 'half moon kids' who wish to make something of their future. The purpose of this video was to launch the start of the bands 'Half Moon Kids Campaign', the video presents many values and messages to its young adult audience. The monologue is set to make the audience feel as though anything is possible to achieve. Messages featured throughout the video say "be legendary" "be brave" and "be curious", again this enforces the values behind the 'Half Moon Kids Campaign' of aiming high and never settling for anything less. This video sets of the promotion for the rest of the album "Legendary".
There is lyric representation in the video through both the use of props and the use of words on paper which is more literal. The props used that link to the lyrics is when it says ''Raise you glasses'' at which point two of the actors clink wine bottles.
The hand held shots used throughout gives off the impression that this is a video made by one of the 'friends' as the instability that is lost through not using a tripod gives off a home made edge to the video. As there is only slight movement in the camera that emphasises the point.
The narrative type used is on flowing and follows one story line.
The monologue at the beginning of the song was performed by the front man of the band Brian Dales and was aimed towards the audience to inspire them to believe in something, it's dedicated to the 'half moon kids' who wish to make something of their future. The purpose of this video was to launch the start of the bands 'Half Moon Kids Campaign', the video presents many values and messages to its young adult audience. The monologue is set to make the audience feel as though anything is possible to achieve. Messages featured throughout the video say "be legendary" "be brave" and "be curious", again this enforces the values behind the 'Half Moon Kids Campaign' of aiming high and never settling for anything less. This video sets of the promotion for the rest of the album "Legendary".
Half Moon Kids Monologue;
That moment when you realize you're not half empty.
That moment of all moments.
Like there is music in the night and we can dance the sun out of the sky.
These are the nights when everything feels possible.
Maybe one day we'll fall short of the stories we tell,
But tonight we are more than just words on a page.
We are here, we are different, and we are everlasting.
We are half moon kids.
We are legendary"